built to be recognized.
not just remembered.
Strategic Branding & Web Design
STRATEGIC BRANDING & WEB DESIGN FOR BUSINESSES READY TO BE SEEN FOR WHAT THEY'RE REALLY WORTH.
You built something worth noticing.
Your brand should make that obvious.
I create strategic, distinctive brands and websites that make your value easier to see, understand, and remember so the right people don't just find you.
They choose you.
More about how I work
Ioana
I'm
BRAND ARCHITECT
& DESIGNER.
I work with businesses that care deeply about what they're building and don't want their brand to look like everyone else's.
My job isn't to impose a style on your business.
It's to understand it.
I DON'T JUST MAKE BRANDS LOOK BETTER.
I MAKE THEM MAKE SENSE.
To the right people.
In the right way.
At first glance.
I build brands from the inside out, starting with what makes a business different and turning it into a visual identity and digital presence people can actually feel.
THE BRAND FOUNDATION
CHOOSE YOUR NEXT CHAPTER.
Strategic brand identity for businesses that have outgrown DIY, inconsistent or disconnected branding.
portfolio
THE CREATIVE PARTNERSHIP
Ongoing creative direction and design support for brands that want a creative partner who already knows the business.
YOU DON'T NEED ANOTHER LOGO.
You need a brand that makes the value of your work obvious.
A brand that tells people who you are before you have to explain it.
A brand that feels cohesive across your website, Instagram, offers, photography, client experience and every other place your business shows up.
A brand that doesn't just look good today
but gives your business somewhere to go tomorrow.
Featured projects.
A few of the brands I've built, rebuilt, and repositioned.
Different industries.
Different stories.
Different personalities.
But every project started with the same question:
GOOD DESIGN GETS ATTENTION.
THE RIGHT BRAND GETS REMEMBERED.
What makes this brand different and how do we make sure people see it?
get in touch
THE problem
A short, practical guide for business owners whose business has evolved, but whose brand hasn't quite caught up.
Maybe your brand isn't bad.
Maybe you've simply outgrown it.
Your business changed. Your brand didn't.
Your offers are stronger.
Your prices are higher.
Your clients have changed.
Your ambitions are bigger.
But your website, messaging and visual identity still feel like the business you started.
Sound familiar?
5 signs you've outgrown your brand
Why “looking professional” isn't enough
The difference between a brand problem and a design problem
A simple Brand Growth Check
What to do before you rebrand
This guide is for you if…
And before you spend money on a new logo, website or visual identity, you need to understand what actually needs to change.
You've built a business that's bigger, better or different from the one you started.
You're attracting a different kind of client.
Your offers or prices have evolved.
Your brand feels fine but no longer feels like you.
You're considering a rebrand but aren't sure where to start.
Inside the guide
Client notes
Graciously shared
I know hiring a brand designer is a commitment in money, time, and trust. Here's what that commitment has looked like for people who've been where you are.
chris harksen lucero - Brand Client
Amazing to work with Iyana. I was really clueless on how to even start my brand and hadn’t even picked a name. Iyana walked me step by step. She was able to help me discover my business name and created a beautiful brand that completely represents my business and me. I highly recommend her and her work.
zikra bouhafs - Brand Client
I’d been following Ioana on Instagram for a while and fell in love with the work she does. I reached out to her because I wanted a full branding package done and honestly she was incredible right from the start. From the first conversation via DMs right until the off boarding, my experience with her has been 10/10. She understood exactly what I was after and brought my vision to life. I love everything till this day and I recommend working with her 100%
veronica garcia - Owner, Mi Chanté &
Gimme Taco
Iyana did an amazing job. After talking with us, she did her research and provided a detailed, professional product that truly embodied everything we were looking for. I highly recommend her service!
bianca iuga - founder, skinove
Ioana was recommended to me at a time when I was looking for someone to support me in launching my brand, but I didn't know where to look. I had little knowledge about branding, marketing and the crucial role of a person in charge of the brand's visual identity. However, I learned a lot and came to understand the importance of visual identity and how ideas and colors are reflected beyond what we see on social media. Ioana and Herisse mean professionalism, elegance and mentorship. She was there for me in critical moments and helped me even at late hours, in a way that few would have done, and for that I will always remain grateful and loyal to her! I recommend her with all confidence, because she is an extremely dedicated person!
Because her work deserves the foundation.
find out more
Recipients / Year: 4 women
I built Herisse The Studio on one belief: that brand clarity is not a luxury, it's infrastructure. But I also know that for many women in the early stages of building something real, professional branding feels out of reach.
The Herisse Grant is how I close that gap.
Every quarter, I select one founder and invest a complete branding or Showit website project — my full process, no shortcuts — into her business. Not because she needs a discount.
Cadence: Quarterly
Why This Exists
One founder. One complete brand build. Every quarter.
The Herisse Grant
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If you're ready to stop second-guessing your brand and start showing up like the business you've become, let's talk.
I take on a limited number of projects each quarter, intentionally.
Every client gets my full attention, not a template and a handoff.
